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Social Media Disasters

August 3rd, 2009 by Julie Delaforce · 2 Comments

Everyone wants their piece of the social media pie these days. So why not just dive right on in and see how it goes?
Because this is what could happen to your brand… Top Ten Branded Social Media Nightmares

Key lessons from these social media disasters:
1. Monitor the online space, know who is talking about you, where they’re talking and what they’re saying
2. Be transparent & authentic - tell the truth and manage your crises, don’t try to hide your mistakes
3. Engage with people, this means listening, responding and conversing with, NOT spamming your marketing messages
4. Own your online identity - even if your brand is not engaging online, ensure your name isn’t being used by someone else, which could have a detrimental effect on your brand’s reputation.

Overall it’s important not just to dive into the shark-infested waters of social media. Do your research and understand the online space and your audience. If you don’t have the time to invest in social media there are many consultants and agencies from whom you can seek advice.

Tags: Julie Delaforce · Online - General · Digital Communication

2 responses so far ↓

  • 1 Lyn // Aug 3, 2009 at 3:49 pm

    I can’t think of a single company I’ve loved enough to follow them on Twitter or fan them on Facebook. While social media is a big marketing push these days (even for libraries!), I get enough spam in my inbox without inviting it to my twitter!

  • 2 Teresa Sperti // Aug 22, 2009 at 8:53 pm

    Hi Julie,

    Nice article. I think point 3 is one which SEOs leveraging social media need to consider. Some SEOs have tunnel vision and ignore the additional value an organisation can gain through social media. Instead they simply opt to gain inbound links through posting marketing messages - alientating the audience. Much better integration needs to occur between these elements if organisations want to succeed with social media.

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